Instagram “Hero”
Curing Gen Z’s post-paralisis by proving that life’s little moments are just as “story-worthy” as any.
We entered the minds of Gen Z to create a campaign of 2000+ ads that positioned Instagram Stories as the place for authentic expression. The result? An 80% conversion rate and one of Instagram’s most successful campaigns to date.
R/GA Agency
Instagram Client
Zoë Farrell & Jess Norris Copy
Juliette Delerue & Zoë Lyle Art
Bria Benjamin Design
Nadia Saccardo & Rebecca Rumble CD
Isobel Oliphant ACD Copy
Abram Seaman ACD Motion
Amanda Huelse Production
Maya Goldberg Strategy