Samsung /make
Gen Z doesn't just follow YouTube creators, they want to become them.
In this 10 part video series, we paired up established creatives with high profile up-and-comers to position Galaxy smartphones as the tool for every kind of creator.
R/GA Agency
Samsung Client
Zoë Farrell Junior Copywriter
Nadia Saccardo Creative Director
Rebecca Rumble Creative Director
Isobel Oliphant Senior Copywriter
Juliette Delerue Art Director
Randy Rubin Editor
Nick Williams Producer
Hannah Forbes Strategy
Bryan Gregg ECD